Presented by ASURA Group
TIER-1
F&I SUMMIT
Eliminate objections before they happen. Increase per-copy revenue. Sell more products on cash deals. Two days that change everything.
+ Get The F&I Operator's Playbook Free
Featuring Andy Elliott • Brian Benstock • Adrian Anania • The Macklin Twins • Jeremy Williams • Ryan Tracht
What You'll Walk Away With
Tactical systems you implement the Monday after the event
Eliminate Objections Before They Happen
Master the ASURA Ops™ scripting system that removes resistance from the conversation before it starts.
Increase Per-Copy Revenue
Tactical menu presentation and product positioning that drives higher penetration on every single deal.
Never Miss a Product Bonus
Build a system that ensures every product gets presented, every deal gets maximized, every bonus gets earned.
Seats are limited — this event will sell out
Andy
Elliott
CEO, The Elliott Group
"Average is a disease. Mediocrity is a choice. You didn't get into this business to be average."
Andy Elliott is closing out Day 2 of the Tier-1 F&I Summit with a legendary keynote on mindset, discipline, and the relentless pursuit of excellence. The #1 sales trainer in automotive with 500K+ salespeople trained. This is the first time Andy has ever appeared at an F&I-exclusive event — and it's happening at his home base, the Elliott Army HQ in Scottsdale.
Brian
Benstock
VP & General Manager, Paragon Honda & Acura
"To get to the next level, you have to push through your previous best."
Brian Benstock is closing out Day 1 with a keynote on innovation, leadership, and what it takes to stay #1 for nearly two decades. As VP and General Manager of Paragon Honda and Acura, Brian has led his team to #1 certified dealer status nationwide — 17 straight years at Honda and 14 at Acura. A pioneer in AI-driven dealership operations, Google Dealer Advisory Board member, and relentless innovator who's redefining what a modern dealership looks like.
Two Legendary Keynotes. Two Days. Seats Limited.
Your LEADERS
The leaders running your sessions, coaching your skills, and building your systems.
Jeremy Williams
President, ASURA Group
22+ years leading F&I operations at the highest level. Sets the strategic vision for ASURA Group.
22+ Years
Adrian Anania
VP of Performance & Operations
Creator of the ASURA Ops™ Framework. Your main speaker for tactical F&I systems that drive results.
Creator, ASURA Ops™
The Macklin Twins
Co-Presidents & Partners, The Elliott Group
Ian & Evan Macklin — Co-Presidents of The Elliott Group. High-energy sales mastery and event MCs.
@officialmacklintwins
Ryan Tracht
VP of Strategy & Deployment
18+ years deploying F&I strategy across dealership groups. Turns frameworks into daily execution.
18+ Years
Register now and get The F&I Operator's Playbook free
What Changes After These 2 Days
You leave with systems, not just motivation
2 Days. Zero Filler.
May 20-21, 2026 — Elliott Army HQ, Scottsdale, AZ
Get Your Tickets Now
Seats are limited — this event will sell out
GA Ticket
- 2-day live coaching event
- Morning workouts both days
- Lunch included both days
- F&I Operator's Playbook (free)
- Networking with F&I operators
VIP Ticket
- Everything in GA, plus:
- Priority front-of-room seating
- Exclusive VIP swag pack
- VIP networking session
- Photo opportunity with speakers
Leader Ticket
- Everything in VIP, plus:
- Front row reserved seating
- Private leadership session
- 1-on-1 strategy consultation
- Priority access to ASURA coaching
The F&I Operator's Playbook
A tactical guide to the ASURA Ops™ Framework — the scripting, the menu systems, and the process architecture that top F&I operators use to eliminate objections, increase per-copy revenue, and never miss a product bonus. Yours free when you register.
Reserve Your Seat
Register below and get instant access to The F&I Operator's Playbook — free.
Frequently Asked Questions
The ASURA Tier-1 F&I Summit is the first-ever F&I-exclusive live coaching event, held at the Elliott Army HQ in Scottsdale, Arizona on May 20-21, 2026. It features two days of intensive training on objection prevention, per-copy revenue systems, menu mastery, and F&I leadership with keynote speakers Andy Elliott and Brian Benstock.
The summit features two keynote speakers: Andy Elliott, CEO of The Elliott Group and the #1 sales trainer in automotive with 500K+ salespeople trained (closing Day 2), and Brian Benstock, VP & General Manager of Paragon Honda & Acura who has led his dealership to #1 certified dealer status for 17 consecutive years (closing Day 1). Additional speakers include Jeremy Williams, Adrian Anania, The Macklin Twins, and Ryan Tracht from the ASURA leadership team.
The ASURA Tier-1 F&I Summit takes place May 20-21, 2026 at the Elliott Army HQ in Scottsdale, Arizona. Sessions run from 10:00 AM to 4:00 PM each day, with optional morning workouts starting at 7:00 AM. Lunch is included both days.
The summit is designed for F&I Managers looking to increase per-copy revenue and close more products on cash deals, F&I Directors building scalable systems across multiple stores, General Managers seeking to transform their F&I department into a profit center, and Dealer Principals who want measurable ROI from their F&I operations.
Attendees will learn the ASURA Ops™ Framework for F&I operations, objection prevention and scripting techniques, menu mastery and product positioning strategies, advanced per-copy revenue systems, sales energy and mindset mastery from Andy Elliott, and innovation and leadership strategies from Brian Benstock.
The summit offers three ticket tiers: Operator (free — digital access and the F&I Operator's Playbook), Commander ($1,497 — full 2-day access, VIP seating, and networking), and Tier-1 Elite ($2,497 — everything in Commander plus 1-on-1 coaching, priority Q&A, and exclusive after-hours sessions). Seats are limited.
The ASURA Ops™ Framework is a proprietary F&I operational system created by Adrian Anania, VP of Performance & Operations at ASURA Group. It provides tactical F&I systems designed to drive measurable results in dealership operations, covering objection prevention, menu presentation, product positioning, and per-copy revenue optimization.
Yes. The Operator tier is free and includes digital access to the event plus the F&I Operator's Playbook download. For full in-person access with VIP seating, networking, and hands-on coaching, the Commander and Tier-1 Elite tiers are available.
This Has Never Been Done.
The first-ever F&I-exclusive live coaching event at the Elliott Army HQ. Two legendary keynote speakers. Six leaders. Two days. Seats are limited.
Seats Limited — This Event Will Sell Out
Earnings Disclaimer
The results discussed at this event are not typical. Individual results will vary based on effort, market conditions, dealership structure, and many other factors. ASURA Group makes no guarantees regarding income, revenue, or specific financial outcomes. The strategies and frameworks shared are educational in nature and should be adapted to your specific situation. Past performance of our coaching clients does not guarantee future results.